Tucked away in the state of Nayarit, Playa Novillero is one of Mexico’s best-kept secrets. Stretching an astonishing 82 km long and 50 meters wide, it’s officially recognized by the Guinness World Records as one of the longest beaches on the planet.

Playa Novillero is the longest uninterrupted beach in Mexico.

El Novillero is a rural community (ejido) in Nayarit, and it’s commonly referred to as a village or small town. Playa Novillero (the beach) is directly connected to this ejido, and both are located on a barrier island accessed by a bridge crossing the La Barra canal.

Novillero

What makes Playa Novillero truly unique isn’t just its size – it’s the gentle, shallow waves. You can walk more than 100 meters into the ocean and still be standing in waist-deep water. No sudden drops, no rough surf – just calm, warm Pacific water lapping at your feet.

Located on a barrier island in the municipality of Tecuala, Playa Novillero is accessible via a nearly 100-meter bridge crossing the La Barra canal. Once there, you arrive in the peaceful Ejido El Novillero, where nature, tranquility, and tradition meet.

The golden sands and mild waves make it an ideal destination for families with children or anyone looking for a peaceful beach getaway. You can play beach soccer, volleyball, or simply stroll along the seemingly endless shoreline beneath the open sky.

Novillero

The sunsets here are something else entirely – brilliant pinks and golds light up the Pacific horizon. With 82 kilometers of coast, you can always find a quiet spot to enjoy the view with nothing but the sound of the waves and your thoughts.

Surrounding the beach are lush mangroves, coconut palms, and untouched natural areas that are home to jaguars, raccoons, iguanas, birds of prey, herons, and even wild boars. Playa Novillero is not just a beach – it’s an ecosystem waiting to be explored.

Close by is the Acaponeta River, which empties near the beach, and the Agua Brava Lagoon, a major shrimp and fish production zone. This area is rich in biodiversity and supports local fishermen, offering visitors a taste of authentic coastal life.

Whether you’re swimming, birdwatching, or sampling fresh-caught seafood from a local stand, Playa Novillero offers a rare blend of seclusion and authenticity. It’s one of those rare places where tourism hasn’t yet overtaken nature.

The climate is warm and tropical, with rainy months from July to September and sun-drenched days from June to August. Average temperatures hover around 22°C, but can rise to 26°C in summer, with gentle north-to-south breezes that keep the heat bearable.

Despite its beauty, Playa Novillero remains off the radar for most international tourists. That’s good news for you. Come before the crowds do—and experience one of Mexico’s most extraordinary and least-known coastal wonders for yourself.